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CONTENT/COPY WRITING
STAND OUT FROM THE NOISE
Without true connection, copy is just sound and fury.
In today's digital age, your potential customers are bombarded with messages from every corner: spammy emails, web ads in their feed, unsolicited pop-ups, manipulated search results...
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Is your message getting lost in the noise?
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A professional writer could be the difference between a potential customer clicking through to your website or clicking the "X."
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See, really good writing doesn't just fill up empty spaces, it builds a connection between you and your potential customers that is the first step on their journey to becoming buyers.
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Good writing draws in the curious, grabbing and holding the attention of those who see it.
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Good writing uses tone, voice, and language to reflect the values of your audience, creating a sense of
community with your brand.
Good writing empathizes with customers' struggles, communicating your understanding and concern for their experience to build trust.
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Good writing clearly speaks to their needs, articulating an understanding not only of the problem but promising the perfect solution.
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Good writing turns readers into engaged customers, and ultimately, brand advocates. That translates to higher conversions, greater sales, and a better return on your marketing investment.
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Good writing gets clicks. Bad writing gets the "X."
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That's why hiring a professional writer isn't just a nice-to-have — it's an essential for any business who wants to capitalize on the customer-grabbing revenue boost content marketing provides.
Hire a professional to
avoid these content pitfalls.
Having unprofessional copy on your brand materials isn't just an oversight; it can be a dangerous blow to your business reputation and bottom line. Here's a breakdown of the potential risks:
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1. Reputational damage:
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Typos, grammatical errors, and awkward phrasing scream amateurism and raise doubts about your competence. Poorly written content undermines your expertise and authority, making your claims and offerings seem untrustworthy. Unprofessional copy can create a negative association with your brand, turning potential customers away and even inspiring negative word-of-mouth.
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2. Lost conversions and sales:
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If your copy doesn't clearly communicate your value proposition, benefits, or unique selling points of your products or services, potential customers will move on to a brand that does. Additionally, failure to properly use CTAs or guide clients through the buyer's journey on your website can leave customers adrift in your sales funnel, unsure of what to do next, leading to missed opportunities and lost sales.
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3. Wasted marketing budget:
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Badly written marketing materials like brochures, website copy, or social media posts won't attract the right audience or generate the desired results, wasting your precious marketing budget on materials that don't benefit your business.​
Remember, fixing poorly written copy down the line is costly and time-consuming, as you'll need to spend more of your precious hours and money on redeveloping materials you already paid for. Not to mention the damage you might do to your brand after releasing those unprofessional materials, leading to untold opportunity cost.
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Investing in professional copywriting from the start saves you resources and headaches in the long run. It's ultimately cheaper to do it right than it is to do it twice, making investing in quality content from the start a money-saver. Are you ready to get started?
PRACTICE SAFE CONTENT
CONTENT PACKAGES
WEB CONTENT AUDIT
STARTING AT $1650
PACKAGE INCLUDES:
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I'll look at your existing site and submit a detailed list of recommended changes based on customer surveys, audience research, and gap analysis. You'll receive a Google doc with tracked changes to explain my rationale and a complete, revised version underneath.
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Includes keyword performance. Up to 6 pages.
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One 90-minute interview session to discuss changes.
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This package does not include design services, but if you are interested in increasing the visual appeal of your site as well, please check out my Design page for more information. You are responsible for posting the completed content to your website.
LINKEDIN AUDIT
STARTING AT $650
PACKAGE INCLUDES:
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A comprehensive audit of your current business or personal page, including your banner and profile picture, headline, about, experience, skills, and education sections.
One 90-minute interview session to clarify and improve information with notes shared at the end.
Keyword/skills analysis for your career trajectory.
Using the information from the audit, I will also provide a one-page, ATS-friendly version of your résumé for your current or desired position in a Google doc.
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You are responsible for posting the completed content to your profile or business page.
EDITING
STARTING AT $0.39/WORD
PACKAGE INCLUDES:
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I'll edit requested materials — functional job descriptions, policy documents, blogs, announcements, executive bios, speeches, and more — for structure, clarity, voice, grammar, and spelling.
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You'll receive two rounds of edits using the "Track Changes" feature of Google docs so that you can clearly see the changes made, as well as a 60-minute Zoom call to go over the first round of edits. Once copy is approved, I will give the approved copy a final edit, proofreading it for grammar and spelling. You'll receive a complete, clean copy and the tracked changes version via a Google doc.
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Content must be original. I retain the right to refuse to edit plagiarized materials.
DRAFTING
STARTING AT $0.85/WORD
PACKAGE INCLUDES:
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I'll draft requested materials — functional job descriptions, policy documents, blogs, announcements, executive bios, speeches, and more — using your provided style guide and creative brief to master your voice.
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You will receive two rounds of revision, as well as dedicated face time via Zoom, to ensure my original materials are consistent to your current brand voice and nailing your message. Once copy is approved, I will give the approved copy a final edit, proofreading it for grammar and spelling. You'll receive a complete, clean copy.
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You are responsible for sharing the approved copy. Graphic design of your content is an optional add-on and not included in the base price.
PRESENTATION
PRICED INDIVIDUALLY
PACKAGE INCLUDES:
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I'll draft the slides for your next presentation and source stock photos or insert provided photos, as well as scripting your talking points. I'll interview you during a 30-45 minute Zoom meeting to understand the parameters of the presentation before getting to work.
I'll provide the research and create bullets, as well as expand on your points in the provided script. You'll receive a complete slide deck, with your talking points in a script in a Google doc.
You will also receive a 60-minute Zoom in which we go over your presentation together, giving you the opportunity to practice. I will devise a list of questions your audience is likely to ask to prepare you.
CASE STUDY
STARTING AT $300
PACKAGE INCLUDES:
At least three interviews: the account manager, the project manager, and the client. These interviews will be conducted via Zoom in order to understand the client's perspective and pain points, your unique solution, and the advantages hiring your company provides.
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You'll receive a completed case study that communicates your unique approach to problem-solving, your ability to handle complex customer issues, and the client's satisfaction in the solution you delivered. The study will include attributed quotes.
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Graphic design of a case-study template is an optional add-on not quoted in the base price. I am also available to create high-quality photos.
5 TEXT-BASED SOCIAL POSTS
STARTING AT $350
PACKAGE INCLUDES:
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I'll draft 5 text-based posts (with keyword research) for Linkedin, Pinterest, Instagram or Facebook.
These posts can be listicles, long captions with sourced stock photos, or created carousels.
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I can script videos but am not currently producing videos, and therefore am not offering client services on TikTok or Youtube. Photography of your products or services for your posts incurs additional charges. You must post from your account.
3 EMAIL TEMPLATES
STARTING AT $150
PACKAGE INCLUDES:
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I'll create 3 email templates in MailJet or MailChimp based on your current needs. This could include seasonal promotions or be basic templates to generate brand awareness for new customers.
I can source stock photos or use photos you provide. Bespoke brand photography incurs an additional charge.
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You must use your own email distribution list and MailChimp or MailJet account. Purchasing this service does not include use of my confidential client list.