MENU
When you first get started, you're a:
small business owner/accountant/customer
service representative/receptionist/tax specialist
manager/salesperson/office administrator
IT specialist/COO/recruiter/events planner
chief marketing and communications officer
You have enough to do. Let me cross something off of your list.
CAN'T HIRE SOMEONE FULL-TIME, BUT IT'S TOO MUCH TO DO YOURSELF?
A fractional CMO can help you
put time back into your busy day
— without busting your budget.
Are you spinning your wheels writing a Facebook post a day at 8 p.m. after closing, only to get no views, no engagement, and ultimately, no sales?
Are your kids mad that you’re always on your phone?
Do you need some time back, so you can focus on being the best new sushi joint on the East side/boutique law firm in Tarrytown/glamping spot in Driftwood?
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No problem.
Think of your online presence as a 24/7 salesperson who never complains about answering customer questions late at night. Your content is on the clock, even after you turned off the lights and locked the office doors. It's where people go to learn about you when you need time away to unplug.
I can help you build it. After a free initial consultation in which we discuss your needs, budget and vision (and how I can help you achieve it), we’ll get started building a demand generation engine that brings clients to you in your sleep.
I have a variety of service packages available to address where you are in building your pipeline, or we can go off menu to combine à la carte services so that you get everything you need (and nothing you don’t want to pay extra for.)
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Investing in a quality marketing and communications strategy as a small business owner looks a lot like putting time back into your packed schedule. It looks like investing in you.
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Are you ready to stop spinning your wheels?
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EDUCATION
Bachelor of the Arts
JOURNALISM
(news/editorial)
BAYLOR UNIVERSITY
Magna Cum Laude
Honors
Editor-in-Chief, Baylor Lariat
Editor, Going Places
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EXPERIENCE
Ex-communications/marketing director who helped a midsize commercial construction company grow revenue from $6M to $10M and increase press coverage by 500 percent in a
one-year span.
Ex-editor for a state agency with 3K+ employees, trusted to write in-voice as executive director, chairman of board.
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CERTIFICATIONS
Content Marketing - Hubspot
Digital Marketing - Hubspot
Social Media - Hubspot
SEO - Hubspot
GA4 - Google Skillshop
AWARDS
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14 professional awards from state and national organizations:
• 10 for writing
• 2 for multimedia projects
• 2 for graphic design
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PUBLICATIONS
Former reporter; work has appeared in the Baylor Lariat, Orange-County Penny Record, Dallas Morning News, and online. As a news designer, chosen to design 2 flagship newspapers across orgs; work has appeared in the Las Vegas Review-Journal, Ocala Star-Banner, Gainesville Sun, Ashland Daily Tidings, Holland Sentinel, Center Light and Champion, Madisonville Meteor and Hill Country News.
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EVENTS
B2B launch event/collaborative partnership at SXSW as lead from commercial construction partner. Goal: Build awareness of our services among businesses looking to implement Spatial's soundscape. Scope of work: networking, coordinated social media promotion, event photography, joint case study.
I'm Caroline. I'm so happy to finally meet you.
I'm a multi-disciplinary creative professional with 15 years of storytelling experience in a multitude of formats, spanning copywriting to graphic design and even photography.
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I started as a journalist, responsible for interviewing and distilling complex information from subject-matter experts into stories both written and visual — stories that were enjoyable for readers of all education levels, from other experts in the field to local news junkies.
Along the way, I picked up multiple competencies. Staffs were shrinking across the journalism industry, and I knew that if I wanted something done right, I had to do it myself. I was sometimes the only person available to tell a given story, and it was up to me to gather up all the best elements to do so.
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Never one to be content with "good enough," I sought to create a portfolio of best-in-class work for each new discipline I mastered. I've won awards from local and national organizations in each of my target skills: writing, design, and multimedia, proving my effectiveness in connecting with audiences through a variety of mediums.
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From there, I dug deeper to discover the strategy connecting the elements that make successful campaigns — which I saw as chapter books compared to the short stories I told earlier in my career.
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I fell just as deeply in love with the work of telling a single story through the many parts that make a campaign as I did through weaving multiple narratives into 1,500 words or less for publication in a single story.
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Now I want to help your small business by creating and executing a successful marketing and communications strategy because I believe that using my skills to support your success betters my local community, my original mission as a journalist.
That's why I support small businesses specifically: dollars spent on small business products and services tend to stay in a community, giving locals a better bang for their buck. Elevating small businesses through the power of storytelling and connection is my mission.
SOFTWARE PROFICIENCY:
