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INFORMATION
IS THE first
DELIVERABLE.
Are you putting your best foot forward?
The ink might be dry on your small-business loan, but do you have a plan to tell the world you’ve arrived? Do you have a logo? A brief? A style guide to keep you consistent from day one? Where do potential clients go to learn about your products and services? When they Google you, what comes up? What are you doing to stand out, recruit new customers, and build authority in your space?
Does all of that feel overwhelming? That’s where I come in.
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I'm a multi-disciplinary creative who wants to tell your brand story through...
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WRITING
FROM AUTHORING A WINNING CONTENT STRATEGY TO CRAFTING YOUR LANDING PAGE COPY, I USE 15 YEARS OF EXPERIENCE SHARING STORIES TO WRITE YOURS. ARE YOU READY TO EMBRACE YOUR SUCCESS AND STAND OUT?
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PHOTOGRAPHY
DO YOU SELL YOUR PRODUCTS ONLINE? HOW DO YOU SHOWCASE YOUR PRODUCT'S QUALITY WHEN YOUR CUSTOMERS CAN'T EXAMINE IT BEFORE PURCHASING? BAD, BLURRY iPHONE PHOTOS WILL CONVINCE CUSTOMERS YOUR PRODUCT IS LOW-QUALITY. I CAN FIX THAT.
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PRINT MEDIA
DESIGNING, SOURCING, AND ORDERING MERCH. BOOTH AND TRADE SHOW MATERIALS. FLYERS. ONE-SHEETS. BROCHURES. STICKERS.
WHERE DO YOU GO TO GET BESPOKE MATERIALS? IT'S ALL HERE.
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DESIGN
LET'S FACE IT. GOOD COPY HOUSED IN BAD DESIGN IS WASTED EFFORT. IF IT DOESN'T LOOK PROFESSIONAL, NO ONE WILL READ IT, REGARDLESS OF YOUR COPY'S QUALITY. WITH 8 YEARS AS A DESIGNER IN AUSTIN, I EXPERTLY USE VISUAL ELEMENTS TO CRAFT YOUR BRAND STORY.
DIGITAL MEDIA
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MOBILE OPTIMIZATION. UI/UX. REGULAR SOCIAL POSTING. SEO. EACH ITS OWN FIELD... YOU HAVE ENOUGH TO DO WITHOUT BECOMING A MASTER MARKETER. HAND OFF YOUR DIGITAL PRESENCE TO ME AND PUT TIME BACK INTO YOUR DAY.
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EVENTS
DO YOU HAVE AN EVENT PLANNER AND COORDINATOR? WHO DESIGNS AND DEVELOPS PRESENTATIONS, TRAININGS, AND INFORMATION FOR YOUR COMMUNITY MANAGEMENT EFFORTS? I'VE ORGANIZED LARGE-SCALE GOVERNMENT MEETINGS. I CAN HANDLE YOUR WORKSHOP.
I'M CAROLINE.
IT'S NICE TO MEET YOU.
With 15 years of experience telling multi-media stories in environments like print news, government PR, and corporate comms, I bridge the disciplines of marketing and communications to help small businesses connect with their audiences and grow revenue through a holistic approach.
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(That's where MarComms comes from... It's MARketing + COMMunicationS.)
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I offer my services as a fractional CMO/CCO to small businesses. If you're getting ready to build the hottest new B&B in SoCo, debut the best coffee + bookstore in Tarrytown, or start a line of snarky T-shirts for pop-up markets, I'll use skills gleaned from my long career to connect to you your ideal customers and place you top of mind when the time comes for those customers to make a purchase.
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'VIVAT' is Latin for 'LONG LIVE...'
It’s what they shout when a new monarch is crowned. We (the Royal We) believe that small and local businesses play a crucial role in helping communities to flourish, and helping small businesses grow is my passion.
I turn concepts into brands that embody your story, from developing a visual identity, a style guide, and a creative brief all the way through determining best-fit channels, creating content, and automating your posts so you can put time back into your day.
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You get all the benefits of a full-service MarComms agency at an affordable price, with packages available to help you maximize your ROI on any budget. For those with unique needs, à la carte services are available. Want to work with me? My services and process are below. Or you can just...
CONTENT STRATEGY
LEAD MAGNET PRODUCTION
BRANDING
WEBSITE DESIGN
MEDIA RELATIONS
BRAND PHOTOGRAPHY
CASE STUDIES
MERCHANDISE DESIGN
PORTRAIT PHOTOGRAPHY
SOCIAL MEDIA
PRESS RELEASES
GHOSTWRITING
GAP ANALYSIS
CASE STUDIES
ONE-PAGERS
PERSONAL BRANDING
SOCIAL MEDIA BANNERS
SOCIAL MEDIA PROFILES
CONTENT AUDITS
STYLE GUIDE PRODUCTION
ARTICLE AUTHORSHIP
SERVICES
PROCESS
FILL OUT THE CONTACT FORM AT THE BOTTOM OF THE PAGE.
(SO I KNOW WHAT YOU WANT TO TALK ABOUT.)
BOOK A FREE 30-MINUTE CLARITY CALL.
(WE'LL CHAT ABOUT YOUR GOALS. I'LL MAKE RECOMMENDATIONS.)
SIGN A CONTRACT.
(THIS DOCUMENT DEFINES THE SCOPE OF WORK I'LL DO. DEPOSIT DUE.)
COMPLETE A 60-MINUTE STRATEGY SESSION.
(WE'LL DIG INTO YOUR VISION AND WHAT SETS YOU APART.)
FIRST ROUND/REVISION.
(A FIRST DRAFT IS COMPLETED AND SENT TO YOU FOR A FREE REVISION.)
FINAL DESIGN/CLEAN-UP
(REQUESTED CHANGES ARE MADE AND SENT BACK. BALANCE DUE.)
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DEPOSITS
A 30 PERCENT NON-REFUNDABLE DEPOSIT IS DUE BEFORE YOUR PROJECT IS STARTED. YOUR PROJECT WILL NOT BEGIN BEFORE THE DEPOSIT IS COLLECTED. EXCHANGE OF THE DEPOSIT VALIDATES YOUR CONTRACT AND GUARANTEES YOUR TIMELINE.
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REVISIONS
FEEDBACK IS BAKED INTO THE DESIGN PROCESS TO ENSURE YOU ARE SATISFIED WITH THE DIRECTION OF YOUR PROJECT BEFORE DRAFTS ARE COMPLETED. HOWEVER, IF YOU REMAIN UNSATISFIED, YOU ARE GUARANTEED ONE COMPLETE REVISION DURING FIRST-ROUND EDITS.
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CONTRACTS
NO HANDSHAKE AGREEMENTS:
TO WORK WITH ME, YOU MUST SIGN A CONTRACT OUTLINING THE SCOPE OF WORK INCLUDED (AS WELL AS WHAT IS NOT COVERED) SO THAT YOU ARE SURE TO RECEIVE ALL SERVICES YOU ARE ENTITLED TO ON THE AGREED-UPON TIMELINE.
TEMPLATES
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COMING SOON TO VIVAT CAROLINE: CUSTOMIZABLE SHOWIT TEMPLATES FOR YOUR BUSINESS.
THESE FULLY EDITABLE TEMPLATES WILL ALLOW YOU TO TAKE YOUR MARKETING INTO YOUR OWN HANDS IN ORDER TO SAVE MONEY.
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RETAINERS
PAYMENT OF A RETAINER GUARANTEES YOU SO MANY HOURS OF MY TIME A MONTH TO COMPLETE ONGOING PROJECTS LIKE SOCIAL MEDIA MANAGEMENT, CONTENT PERFORMANCE MONITORING, OR BLOG POSTING. YOU CAN CHOOSE YOUR HOURS OF AVAILABILITY TO GUARANTEE MY ABILITY TO MEET WITH YOU.
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WAIVERS
WAIVERS OUTLINING USAGE ARE AVAILABLE FOR ALL DIGITAL PRODUCTS.
LOST YOUR COPY? I KEEP THESE ON FILE. YOU CAN REQUEST A COPY ANY TIME YOU NEED ONE.
DON'T JUST TAKE MY WORD FOR IT; SEE WHAT OTHERS SAY.
Her communication skills are unmatched. She is an outstanding writer, an excellent designer [...] Caroline is peerless."
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ASHLEY AMBER SAVA
She goes above and beyond what is asked of her. She gives 100% into every single day and every single task given to her.
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VICTORIA PARKER
Caroline was one of the absolute best. Her talents and knowledge are incredible.
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GERARD WALEN
