GRAPHIC DESIGN

IT'S WHAT YOU SAY AND HOW YOU SAY IT.

The medium is still the message.

Text-heavy content can be such a snoozefest. If your copy isn't beautifully packaged for readability, you'll be putting your audience to sleep — even if you hired a three-time Emmy-winner to write it.

Design affects readability. It affects how long someone stays on your page. And bad design gets in the way of good copy.

Canadian communication theorist Marshall McLuhan summed this up in his famous quote, "The medium is the message," meaning that the way in which we communicate is invariably part of the message we are sharing.

That's why graphic design is so important. Design doesn't exist apart from your message — instead, design is a crucial component of your message.

That's why it's crucial to choose a freelancer who understands both design and copy and respects how both work together (like me).

WHY CHOOSE ME?

• With 7 years of experience in graphic design, I've created designs for print media, digital collateral, and merchandise using Adobe Indesign, Illustrator, Photoshop, Lightroom and browser-based design platform Canva.

• I've received 3 awards for design from national and local organizations.

• I've worked with a variety of clients ranging from large media outlets and corporate entities to local chambers of commerce and musicians.

Visual elements are essential.

With endless internet content vying for eyeballs, how do you stand out? With eye-catching visuals, of course. Beyond just making things pretty, investing in graphic design can "stop the scroll" and help you connect to your audience.

Draw them in: Our brains process images much, much faster than text. In fact, content with relevant visuals receives 94 percent more views than text alone, according to Hubspot. Infographics, compelling illustrations, and photos break up text and act as visual anchors, drawing readers in and encouraging them to explore further.

Tell your story: Visuals evoke emotion, establish context, and communicate complex ideas instantly. A well-designed infographic can condense pages of data into a clear, memorable narrative. A poignant image can spark empathy and connection where words fall short. Graphic design allows you to speak to your audience on a deeper, emotional level, helping readers to connect to your brand story on a deeper level.

Become an icon: Consistency is key to brand recognition, and graphic design provides the visual language that makes your brand instantly identifiable. A cohesive design system across your content creates a sense of familiarity and professionalism. It's as important as nailing your brand voice, allowing your audience to easily identify your content and associate it with the values and personality you represent.

Are you ready to transcend text alone?