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MEDIA RELATIONS
BUILD TRUST AND CREDIBILITY
Do you know how to get press?
Traditional media has undergone massive shifts in the past several decades, and the American media landscape continues to evolve rapidly. Just running a newspaper ad isn't enough anymore to ensure that your company will appear in front of your ideal customer.
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With old, advertising-based funding models failing, two trends have emerged that should inform your press strategy:
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Publications are becoming hyper-niche (i.e., trade magazines)
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Distribution varies by outlet, with print media declining and digital media increasingly relevant
With so many changes, journalists themselves find their heads spinning. How can you keep up with industry changes and build a winning strategy all while trying to run a small business?
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You hire me.
I'm an ex-journalist with industry-insider knowledge and experience judging releases for publication.
I know how to craft a media list that can help put you in front of your target audience. From there, I'll help you create releases and jump on opportunities to get press that can help you build trust and position you as an industry leader.
Just starting a business isn't newsworthy enough. You need to know how to pitch a story and (most importantly) who to pitch it to.
Getting press puts you in front of a broad sample of potential customers and boosts your credibility.
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But if you've never talked to a journalist in your life, how do you know:
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Which outlets are relevant to your audience?
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How to build relationships strategically to create opportunities for collaboration?
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How to create a press release that gets picked instead of deleted?
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Don't worry. I have eight years of experience in the journalism industry, and I'll be with you every step of the way as we build a strategy that yields a high pick-up rate and positions you as an emerging industry leader.
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Read the mini case study below for more information on how I get press for clients.
UNDERSTANDING THE TRICKS OF THE TRADE
MEDIA PACKAGES
THE MEDIA MASTER
STARTING AT $850
PACKAGE INCLUDES:
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A well-researched, segmented media list and custom usage guidelines based on your niche.
A list of relevant and likely awards for application.
1 application.
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1 release (with distribution) and a template.
An evergreen brand photoshoot with detailed captions to increase your pick-up rate.
THE ONE-OFF
STARTING AT $150
PACKAGE INCLUDES:
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1 release with quotes.
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Distribution + strategy.
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This service's success is dependent on research performed during an audit of your current media strategy or the creation of one if you don't have one currently.
Therefore, this service is only available to media master clients.
THE AWARD WINNER
STARTING AT $350
PACKAGE INCLUDES:
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Contest entry (Inc. 5000, Best CEO, etc.).
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Craft of a winning narrative.
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In-depth interview of relevant staff.
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Headshot/Photo.
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The fee doesn't cover the cost of entry (if applicable), and the entrant will be responsible for submitting the fee.
INTERVIEW PREP/TALKING POINTS
STARTING AT $250
PACKAGE INCLUDES:
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Congratulations! You've secured a coveted spot as an SME in an upcoming interview from a trade magazine, local newspaper, or evening news spot.
I'll prepare a list of talking points to highlight your accomplishments following a work session in which we dive into your achievements.
I'll also help you prepare answers to likely questions, as well as audit your delivery and give you pointers.