So, you've done the leg work — you have approximately 1,500 images ready and waiting to be shared with an excited client. Great! It's tempting to just get rid of your bad exposures and just send the lot ... But don't.
I know, I know — it's a lot of work! Even once you've pared that 1,500 down to your best 150 shots (an act that can seemingly take FOREVER) it can be exhausting to think about continuing, but do it anyway. Let me explain:
My philosophy is to get a great exposure in camera — I like to do as little post-production as possible. That's because I strive for a natural, journalistic-witness element to my photography. However, every. single. photo. I. take. receives tweaks in Lightroom and Photoshop so that when I do present that image, it's polished, professional and perfect. Even if it's a small correction to the lighting — like above — I want my clients to know I will do every little thing possible to offer up an excellent product. That knowledge I go the extra mile is tied to my professional reputation, my brand ... And what would it say about me if I DIDN'T take that extra care?
In a detail-oriented business with a saturated market, little things like that can be the difference between keeping a client and losing them to a more professional service.