As our methods of communication have changed over time to become more digitally-focused, this has meant gains in convenience and connectedness. Gone are the days of waiting for a letter to arrive. Instead, shoot your client a quick email. It will travel as fast as your internet connection will allow.
However, some features of email fail to replace good old-fashioned interpersonal communication... Unless you opt-in to additional features.
One of the great ways to do this is to template an email signature. It signals to your client your availability and commitment to providing service. It's the letterhead of the digital world. Why is this important?
Well, making the information available contributes to the likelihood of its use. And if your client needs you, you want to be available.
Your email signature should include your legal or business name, your company's name, a phone number you can be reached at during your business hours, your email (this might seem redundant, but trust me) and a link to your website.
This might benefit you if a client ever wants to recommend you to a friend, as all the information they'll need will be right there at the end of your latest correspondence. And if it's available, and decreases the trouble it will take for them to access, they're more likely to use it.
QUICK TIPS FOR ADDING A SIGNATURE IN GMAIL —
Your email signature will be listed under the settings tab, below:
Once you select settings, you'll be directed to a page with different customization options. The signature section will be about 2/3 of the way down, right above your vacation auto-response options.
You can type in your desired signature, and options for further customization, including limited font choices, size and bolding or underline are available.