In professional communications, the small stuff is important. Every little piece that makes up a message, sends one.
Take an email, for example.
It's a small thing, right? You probably fire off 10 a day.
But apart from the actual text of your message, the little bits that make it up, from your address to your greeting to your signature, are also communicating something to your client — they're communicating your level of professionalism.
You see, if your email is riddled with errors, typed hastily and sent from an AOL account, your client is liable to think you are likely to be sloppy in more than just this one area — in more instances than just communication.
Everyone wants to know they are going to receive quality work, and when embarking on a new relationship, your client won't yet be familiar enough with your work ethic to KNOW that just because you sent a sloppy email from "iheartunicorns14@AOL.com, " you're going to deliver an excellent product.
The easiest way to signal your care and quality is to pay attention to all aspects of your client relationship — even if it seems like "small stuff."